The Obama Brand

A new month it is. :) and as new months come, some of us may plan to look at things differently. For today, I would like to view people in a different manner, likening them as Brands.

In every nook and corner these days, you'll find brands. It advertises, it promotes, and it promises. And through their all-out efforts in advertisement and commercialization, they only aim for 1 core objective, yes :To Sell. But as much as there are many sugar-coating brands, not every brand delivers.

It was once quoted by a lecturer of mine, that:

"Every man is a living and walking
Brand"

and that is truly undefying.

We are all born with different minds, perception and thinking. And as we walk the ways of our life, we form personal traits, and in turn these traits and personalities brands us of who we are. Despite how we try to replicate and immitate, we are a brand of ourselves.

This also likens to politics, and the best up-to-date example of it would be our dear American president Barrack Obama. Over the past 2 months, the Obama administration had been strainious at work in addressing its country's problems. As far as I know regarding every first-term administration, its primary challenges are to engage lawmakers with its new policy agenda and with that assemble a team that will instill confidence in the American people. And yes, If they succeed, in four years they will be rehired. In essence, would'nt this process be any different than a political equivalent or example of establishing the brand? ;D

And just as every brand has it's 4Ps, so does the Obama Brand


Promotion: His Quality & Personality
Price: Deliverance
People: Citizens
Place: Country

Barack Obama's brand was more than ever successful during the election. This is because it was promoted and perceived as "new-and-different, smart, innovative and energetic"; Somewhat similar to a Brand. And even if you might think Im being bias in supporting Obama, I must wholeheartedly admit that he was also successful because the Republican Brand lead by John McCain was in disarray. The Republican Brand as a whole did not win the peoples heart and trust, and the constitution of the brand seem to be straying from conservative principles. So, like many other brands, it would not deliver.

Now that the Obama Brand has been bought by the hearts of the people, the question now is

Will it fulfill its Promises and Deliver?

There was also a recent article that poses the question: Could President Obama be stretching his personal brand too thin?

Will Obama be able to lift up to his Brand and be the hero of Americans?

In the past few weeks, He set out campaign-style events on the Stimulus Package, the Mortgage and Housing Crisis caused by Greed the Creative Crunch, and even stratching out in dealing with the Iraq War. Just by looking at those crisis and seeing Obama taking such a dominant role in these chaotic issues, I must say that he is definitely putting a lot of strain on his personal brand, yes?

Oh well, These coming months will be a crucial test of how durable and trustable the Obama brand is. and as quoted by the article itself :

"If the brand delivers and is resilient, then it will mirror the success of
Crest Whitestrips; but if it is stretched too thin or too far across our
nation's problems, then it may risk the fate of Hooters Airlines."

In the mean time, let us be striving and building ourselves to be better brands. As we scope through the Brands of the World, we should reconcile and reprioritize our brand positioning, to shine as Perfect Brands in the World. ;)